ASK BOSCO launches Shopify app as new research finds marketers lose nearly six hours to data gaps

By AI, Created 2:26 PM UTC, June 02, 2026, /AGP/ – ASK BOSCO launched its Shopify app at Shoptalk Europe 2026 in Barcelona, backed by research showing senior marketers at Shopify brands spend nearly six hours on average getting answers from fragmented data. The launch aims to give ecommerce teams faster access to unified sales and marketing insights as pressure mounts to justify spend.

Why it matters: - Senior ecommerce marketers are under more scrutiny from CEOs, CFOs and boards, but their sales and marketing data is often scattered across multiple platforms. - OnePoll research found that the average senior marketer at a Shopify brand needs nearly six hours to get an answer when interrogating Shopify and marketing data together. - ASK BOSCO’s Shopify app is meant to cut that delay to seconds and help teams defend spend, spot waste and make faster decisions.

What happened: - ASK BOSCO announced the official launch of its Shopify app at Shoptalk Europe 2026 in Barcelona. - The company positioned the launch as a response to data fragmentation in ecommerce and marketing teams. - The app is available on the Shopify App Store with a launch offer of 21 days free and then $199 a month. - Shoptalk Europe 2026 runs 9-11 June at Fira Gran Via in Barcelona.

The details: - OnePoll conducted the research in March 2026 among 100 senior marketers at Shopify brands with annual revenue above £2m or $2.5m. - 78% of respondents said pressure to justify marketing spend has increased versus two years ago. - 93% said senior stakeholders regularly challenge marketing performance or budget decisions. - The Shopify beta app gives brands a unified view of Shopify sales, product data, inventory and cross-channel marketing data. - Users can ask plain-language questions such as which SKUs deserve more ad spend, which products are selling without paid media support, and where spend is going to low-stock products. - The platform connects Shopify data with Google, Meta and Microsoft Ads. - ASK BOSCO says the system also monitors connected channels continuously and alerts teams when KPIs move outside target, such as a ROAS drop, spend spike or underperforming campaign. - The company says the product is designed for every member of a team, not just analysts. - Founder and CEO John Readman said the best ecommerce decisions combine marketing and inventory decisions. - SGS Engineering CEO Neil Sansom said the company identified £30k of wasted ad spend within the first month of using ASK BOSCO that previous tools had missed.

Between the lines: - The launch fits a broader push by ecommerce software vendors to turn fragmented reporting into conversational, AI-driven decision tools. - ASK BOSCO is using independent research to frame the product as a time-saving response to mounting pressure on marketing leaders. - The company also appears to be leaning on Shoptalk Europe as a high-profile venue to reach retail and ecommerce buyers. - The launch builds on ASK BOSCO’s £4.1 million investment from Gresham House Ventures announced in June 2025. - That funding was tied in part to deepening ASK BOSCO’s presence in the Shopify ecosystem and expanding in the U.S.

What’s next: - John Readman and the ASK BOSCO team will demonstrate the Shopify app at Shoptalk Europe 2026. - The company plans to meet prospective retail and ecommerce partners at the event. - ASK BOSCO is likely to keep pushing its AI-powered commerce intelligence pitch as brands look for faster ways to connect marketing, product and inventory decisions.

The bottom line: - ASK BOSCO is betting that unified data and instant answers can solve a costly problem for ecommerce marketers: too much pressure, too little time, and too many disconnected systems.